{Packaged Goodness} Honey & Mackie’s

Posted on | September 7, 2011 | No Comments

One of the things that I am passionate about is branding and packaging. It’s sweet when these two things work so well together, hand-in-hand, glove and hand — you get the idea. So, when I posted this gorgeous branding woven into the packaging a while ago, I was swooned by how effortless it is. Coordinated, not matchy-matchy — a phrase that is something you hear in fashion, but when applied to corporate branding also works. What gives the Honey & Mackie’s look & feel a less corporate tone is the whimsical nature of the branding and the vintage nod in the packaging. This “coordinated, not matchy-matchy” sensibility is what we strive for with every product that we develop for the Feterie brand and seeing this example with the same flavor makes my heart does a little flutter. A good type of flutter!

{via lovelypackage.com}


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